Presenting with or without visual aid?

This is the question!

“Why use visual aid in my speech? I don’t like it. It’s outdated.”


Does that sound familiar? Maybe you didn’t say it, but I am sure you heard it at least a couple of times until now…


Aids for presentations, such as PowerPoint, were designed as support when giving a speech. Later, more and more people focused too much on this aid, including a big part of the information presented in the slides, as well as complex graphics, that are tough to decipher by the public from afar.


Would it be a solution to give up visual aids and to go back to the note cards before technological era? From my point of view, if we talk about a business presentation, that will take more than 15-20 minutes, a ppt visual aid is essential. And could make the difference between a public that is connected to your speech and a public that is “absent”, that lost its focus.


The explanation is that each one of us preponderantly belongs to a type of information assimilation: visual, audio or kinaesthetic. For some of us it is easier to follow a long speech if it comes with a series of pictures, while others are content with only listening or they need to live a certain experience related to the presented topic.


What would be the solution? Of course, there is no magical recipe :). But, depending on the event type, the duration of the presentation and the public, I would encourage you to use a visual aid. Include only the ideas, words or essential numbers and add pictures or videos that are relevant for it, keeping a content that is as clean as possible. Thus, you raise your chances for the people in the room to direct their attention towards the content you prepared.


Another advantage in using such an aid is the fact that the public eyes are not focused only on you, and you will be more relaxed during the presentation.





2019  Aesthetic Style Communication